Beachbody was founded in 1998 by Carl Daikeler and Jon Congdon and has since grown to become the creator of the most popular in-home fitness and weight loss solutions in America.
Featuring exciting, effective workout videos like Power 90, Slim in 6, Turbo Jam, P90X, and Hip Hop Abs, the company developed hundreds of beachbody success stories, showcasing them on infomercials.
They were hugely successful, but were still looking for the final link. Customers bought the products, but too many of the videos sat on peoples' bookshelves. They needed a new way to get people more involved. They wanted to get customers jazzed every morning to get up, put in a DVD, and work out. Carl and Jon recalled that their body transformations came when they started the company. They were super motivated to workout and eat well because they knew that they personally represented a fitness company. They had a financial stake in getting fit. This was the A-Ha moment. The skies opened up, birds sang, and everything else made sense.
In 2007, Beachbody launched a peer-to-peer marketing division, which is now just starting its explosive, exponential growth.
The parent company, Product Partners was awarded #69 in Entrepreneur Magazines fastest growing businessses in America for 2007.
The Beachbody Success Secret according to company founders, Carl Daikeler and Jon Congdon: "Using a business model we knew (direct marketing) and focusing on a category with incredible unmet demand (fitness)"
With Team Beachbody, Carl and Jon found a way to create the same financial incentive for each Beachbody customer. Now every one of us can get the extra push we need to become physically fit because at the same time we are becoming financially fit! As Beachbody coach, you can be the CEO of your own fitness company!